Award Application

"Customer Service" Award

Please read the guidance notes below before answering the questions in the application form.

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Guidance Notes for Completing Your Application

Read the eligibility criteria carefully to make sure that you can apply for a category. You will find this on the online application form.

Read all the questions carefully.

There are no word limits on the questions, so you can write as much or as little as you want. But keep your submission concise and only include relevant information that directly supports your entry.

It is not a grammar test – don’t worry about how good your writing skills are – just concentrate on getting your points across.

Use bullet points if that makes it easier for you.

Try not to use jargon – the judges may not know what it means.

Use examples to demonstrate your claims. The use of relevant statistics can also help to highlight your achievements.

The judges are looking for evidence of your passion and enthusiasm, as well as your financial or operational or technical achievements.

Get someone else to read the application before you submit it to make sure you haven’t missed any relevant points.

Don't leave it to the last minute to start your application.

Don’t assume that you cannot win because other companies will have a stronger application than you. Trust yourself, be confident and apply.

You have nothing to lose.


This Award is open to any organisation in that can demonstrate it has an ongoing focus on improving customer service standards and outcomes.

Your organisation does not have to be based in Fife to apply for this Award, but the customer service projects or programmes you are seeking recognition for must directly impact on your Fife customers.

This Award is not open to any organisation whose principal activity is advising, training, or consulting others on how to improve customer service.

Tell us about your organisation

Tell us why you should win

Your online application should demonstrate you are focused on improving customer service and have embedded a ‘customer first’ approach throughout the organisation using effective communications and training. You will show you have measurable targets and effective monitoring and improvement mechanisms. You will demonstrate senior management leadership and staff ownership of your customer service programme. You will demonstrate that you have a viable plan for improvement.

With that in mind, tell us about customer service in your organisation and why you should win this Award.

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